NYC / London / LA / Chicago
Editorial floral installations and environments designed for launches, activations, and events where visual impact matters.
Working in NYC, LA, London, Chicago and wherever the brief takes us.
You’re Not Here for Centerpieces.
You’re here because the moment matters.
The Floral Brief partners with agencies, brand teams, and creative directors to design floral environments that translate vision into something tangible, immersive and highly shareable.
Not Your Typical Florist
Most floristry starts with flowers.
This starts with a brief.
Every project is approached as a creative problem to solve – how to translate a brand, a product, or a moment into something physical, visual and memorable.
From early concept to final installation, The Floral Brief operates as a creative partner – working alongside your team to ensure the end result feels aligned, elevated and intentional.
Creative Direction. Not Just Florals.
Showing you possibilities, not peonies.
Designed for Moments That Perform
You’re not just planning an event.
You’re creating:
- the photo that gets shared
- the backdrop that gets remembered
- the environment that makes people stop, capture and engage
Whether it’s a launch, premiere, or brand activation, the goal is the same – create something that lives beyond the event itself.
How We Work
Floral Installations
Large-scale, immersive builds – from suspended canopies to architectural floral moments that transform a space entirely.
Event Backdrops
Floral environments designed for photography, press, and social moments – where brand visibility is key.
Tablescapes & Styling
Editorial floral styling for shoots, campaigns, and elevated dining experiences.
Creative Floral Direction
Concept development, sketches, and schematics for agencies producing large-scale brand activations.
Past Work Includes
- James Beard Awards Dinner
- Kendra Scott x Lainey Wilson Launch Event
- Nashville Convention and Visitors Center Gala Events
- Greenroom Florals for VIP Guests at the Opry, Ryman, Bridgestone Center and Nissan Stadium
- Retail Space Launch Florals
plus
- 3000+ floral moments for private clients
From Brief to Execution
Step 1 – Inquiry & Alignment
You reach out with your event details, timeline, and vision (or lack of one – we’re happy to lead).
Step 2 – Concept Development
Moodboards, sketches, and proposals are created to explore direction and refine the idea collaboratively.
Step 3 – Design & Planning
Sourcing, logistics, and detailed schematics are developed to ensure everything runs smoothly.
Step 4 – Installation
On-site execution with a dedicated team, ensuring every detail is brought to life exactly as intended.
Hi, I’m Meg
I started The Floral Brief after years of working creatively and realizing there was a gap between floristry and true creative direction.
I’m less interested in “arrangements” and more interested in how florals can can shape a space, tell a story and support a brand moment.
I’ve been a creative entrepreneur since 2012 and a floral designer since 2019 – bringing both artistic perspective and industry awareness into every project.
I’ll likely care just as much about your event as you do (maybe more), and I’m here to make the process feel collaborative, thoughtful, and – when possible – a little fun.
Investment
Projects begin at $5000 USD, with most engagements ranging from $5k – $15k+ depending on scope, scale and location.
We take on a limited number of projects to ensure each one receives the attention it deserves.
Let’s Create Something Worth Showing
If you’re planning a launch, event, or activation and need a floral partner who understands both creative direction and execution – you’re in the right place.
Tell us a bit about your project below.
